Fads – Group Think Gone Wild

Fads tend to get a bad rap because their popularity may not have anything to do with the value of the item or the craze. Good examples are Hula Hoops, Pet Rocks, Lava Lamps, the Slinky and Beanie Babies. Pet Rocks and Beanie Babies don’t solve problems. They are...

Why the Manufacturing Industry Needs Diversity

I’ve worked in many male dominated industries, from being an innovation keynote speaker to being an inventor to being a manufacturer. Quite often I’m the only woman in the room, but I’ve never felt left out of the conversation. Most men I’ve...

Trade Secrets as Competitive Advantage

Trade secrets are information that your business would want to keep secret from competitors, and whose value comes from the fact that it isn’t widely known. Examples might include customer lists, or unique ways (that only your business knows about) of delivering...